Landing Page Checklist

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Hero / Above the Fold0/6

Clear, benefit-driven headline (what you do in one line)

Supporting subheadline that adds context or removes doubt

Primary CTA button | one action, action-oriented text (e.g. 'Get Started Free')

Hero image, screenshot, or short demo video

CTA visible without scrolling on mobile

Minimal navigation | don't distract from the CTA

Value Proposition0/5

Clearly state the problem you solve

Explain your solution in plain language (no jargon)

Call out what makes you different from competitors

Make it obvious who this is for

Focus on outcome/benefit, not just features

Social Proof0/6

At least 3 customer testimonials with name, photo, and role

Recognizable customer or partner logos

Key stats (e.g. '10,000+ customers', '4.9 stars')

Star ratings or review count from G2 / Capterra / Trustpilot

Link to at least one case study or success story

'As seen in' press logos if applicable

Features & Benefits0/5

Lead with benefits, back them up with features

3–5 key features | more than 5 causes decision fatigue

Icons or visuals for each feature to aid scannability

Each feature tied to a concrete outcome or proof point

Comparison table vs. competitors or old way (if relevant)

Calls to Action0/5

CTA repeated at least 3× | hero, mid-page, and bottom

One primary CTA per section (avoid multiple competing actions)

Reduce friction | 'No credit card required', 'Free forever', etc.

CTA button color contrasts with background (stands out)

Optional: urgency or scarcity element near CTA

Trust & Objection Handling0/6

Money-back guarantee or free trial offer

Security badges, SSL indicator, encryption mention

Privacy reassurance near email/form fields

FAQ section addressing top 5 objections

Visible contact info or live chat (shows you're real)

Clear refund / cancellation policy

SEO & Technical0/8

Page title tag includes primary keyword (under 60 chars)

Meta description written for click-through (under 160 chars)

Open Graph tags (og:title, og:description, og:image) for social sharing

Single H1 tag matching your headline

Page loads in under 3 seconds on mobile (test with PageSpeed Insights)

Fully responsive | tested on iOS and Android

Analytics installed (GA4, Plausible, etc.)

Canonical URL set to avoid duplicate content

Conversion Optimization0/6

Heatmap tool installed (Hotjar, Microsoft Clarity)

A/B test your headline and primary CTA

Exit-intent popup or last-chance offer

Forms ask for minimal info (email only if possible)

Thank-you page with next step after conversion

Retargeting pixel installed for ad campaigns