Calculate Return on Ad Spend and related metrics. Results update as you type.
ROAS Guide
| ROAS | Interpretation |
|---|---|
| < 1x | Losing money |
| 1x | Breaking even |
| 2–3x | Marginal |
| 4x+ | Healthy |
| 10x+ | Excellent |
Break-even ROAS is always 1.0x | you need $1 in revenue for every $1 spent to cover ad costs. Profit requires ROAS above your cost-of-goods ratio.